Oklahoma Tourism Programs
In 2021, OTRD’s digital advertising investment of $2.1 Million generated:
OTRD is dedicated to promoting Oklahoma as a travel destination with the goal of bringing out-of-state visitor spending to the state. It also serves to educate Oklahoma residents about the many great things to do and see in-state and provides marketing support for the Oklahoma tourism industry. The total reach of all OTRD’s programs is over 1 billion impressions per year!
OTRD PROGRAMS
TravelOK.com
Consistently ranked among the Top 5 state tourism sites in the nation for page views, TravelOK.com helps visitors order free travel brochures, find thousands of things to do throughout the state, features hundreds of videos and photos, and offers trip building services to plan the perfect vacation.
Oklahoma Today
Oklahoma Today is the official magazine of the State of Oklahoma and has been published continuously since 1956. The magazine, published six times a year, provides its readers the best of Oklahoma’s travel, food, events, people, and culture in an attractive and engaging publication.
Consumer & Trade Marketing
Across Oklahoma, the United States and the world at large, the Oklahoma Consumer & Trade Marketing program reaches over 3 million people a year through Road Shows and Community visits, Consumer and Group Travel Shows, and International Marketing initiatives.
Tourism Information Centers
OTRD operates 9 Tourism Information Centers throughout the state, each staffed by trained travel counselors and providing free literature distribution for destinations, attractions, and events. In FY 2021, despite being closed for remodeling from October to January, total visitation was 745,970.
Travel Guides
OTRD produces 10 visitor guides, including the annual Travel Guide, the Route 66 Guide the Discover Oklahoma Dining Guide in printed and/or downloadable formats. These guides highlight points of interest across the state, museums attractions, lodging facilities, historic points of interest, state parks and outdoor activities.
Brochure Fulfillment
OTRD offers industry partners Brochure Fulfillment on TravelOK.com at a minimal cost. This allows industry partners to save time and money while reaching a much broader audience – benefiting from the extensive advertising efforts the staff undertakes to push visitors to the site.
HELPFUL LINKS
